All posts by Gordon

Keeping Your Business Relevant During a Pandemic

There’s no question that we are living in a surreal and scary time. The COVID-19 virus went from being a distant headline to an overwhelming reality. Cases in the United States and around the world are increasing exponentially and in a short time, we’ve gone from business as usual to most of the world’s population … Continue reading Keeping Your Business Relevant During a Pandemic

autorresponder

How to Create a Relationship-Building Autoresponder Series for New Subscribers

Email marketing is one of those topics that keeps coming up – and for good reason. Email is still one of the most cost-effective ways to connect with your customers, nurture leads, and build your business. Arguably the most important time to engage with subscribers is when they’re new. By subscribing to your list, they’ve … Continue reading How to Create a Relationship-Building Autoresponder Series for New Subscribers

Voice Search

Hey Google: Should Businesses Take Voice Search Seriously?

Voice search isn’t going anywhere. In fact, it’s more prevalent than ever before and that’s not going to change. The latest stats show that by 2020, at least 50% of all searches will be voice searches. Even more surprising is this nugget of information. Digital transformation leader Gartner anticipates that in the same time frame, … Continue reading Hey Google: Should Businesses Take Voice Search Seriously?

email marketing

Step Up Your Game (and Revenue) with these Proven Email Marketing Strategies

Email marketing has been around forever, it seems, and yet it remains one of the most popular and effective marketing strategies for local businesses. Let’s face it, sometimes old school marketing techniques become old for a reason! If they didn’t work, they’d die young – so to speak. I love email marketing. I think it’s … Continue reading Step Up Your Game (and Revenue) with these Proven Email Marketing Strategies

content marketing

15 Great Ideas for Promoting Your Content to Drive Leads

  Did you know that content marketing earns an average of three times more leads than paid searches?  And more than 20 billion new blog posts were published on WordPress in 2019?  That’s a huge number and it’s one that illustrates the ongoing importance of content in marketing. That said, your content isn’t going to do you … Continue reading 15 Great Ideas for Promoting Your Content to Drive Leads

website redesign

Your Website Redesign Checklist for 2020

Is your website in need of a facelift? Even if you’ve spruced it up in the past couple of years, it might be outdated. And, if that’s the case, your website’s lackluster design could be hurting your business. The key to a successful web redesign is understanding what the latest trends and tools are. Here’s … Continue reading Your Website Redesign Checklist for 2020

voice activation

Hey Google: Should Businesses Take Voice Search Seriously?

  Voice search isn’t going anywhere. In fact, it’s more prevalent than ever before and that’s not going to change. The latest stats show that in 2020, at least 50% of all searches will be voice searches. Even more surprising is this nugget of information. Digital transformation leader Gartner anticipates that in the same time … Continue reading Hey Google: Should Businesses Take Voice Search Seriously?

2020 loading

DIGITAL MARKETING IN 2020?

WHAT IS DIGITAL MARKETING IN 2020?The 21st century has heralded enormous technological breakthroughs in relation to Digital Marketing. As a Hobart based digital marketing agency, we remember all those sci-fi films and programmes showing us what the future will bring. So much has been promised, and so much delivered. What was science fiction, has now … Continue reading DIGITAL MARKETING IN 2020?

Loyalty Card

Creating a Loyalty Program That Keeps Your Customers Coming Back!

  Loyalty programs are everywhere. I’m willing to bet you have several loyalty cards in your wallet. You may even have loyalty memberships you’ve forgotten about. Customers love them – and with good reason. A well-thought-out loyalty program provides benefits to customers that can range from reduced prices for products to giveaways to exclusive access … Continue reading Creating a Loyalty Program That Keeps Your Customers Coming Back!