All posts by Gordon

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Ways to Promote Your Business During the COVID-19 Crisis

It’s a tricky thing, figuring out how to promote and market your business in a time of crisis. On the one hand, many small businesses are struggling to stay afloat, hoping they will be able to weather the storm and reopen when the crisis is over. On the other hand, nobody wants to appear callous … Continue reading Ways to Promote Your Business During the COVID-19 Crisis

world fighting Covid19

What to do Now? Resources for Small Business Owners

What to do Now? Resources for Small Business Owners If you own a small business, you might struggle to be profitable even at the best of times. The current COVID-19 pandemic has dialled up the stakes for most businesses in the United States and around the world. Non-essential businesses have closed their doors in an … Continue reading What to do Now? Resources for Small Business Owners

Working from home

How to Stay Connected When Your Staff/Team is Working from Home

The COVID-19 pandemic has forced many employers to scramble to set up the technology required to allow employees to work from home. If you and your team are used to working in the same space, the adjustment requires more than technology. Fortunately, there are some things you can do to increase your sense of connection … Continue reading How to Stay Connected When Your Staff/Team is Working from Home

social media

How to Turn Your Fans and Followers into Paying Customers

You’ve got a big following on social media. So what? Unless those followers are paying you for products or services, they don’t mean much. I’m not saying that social media followers aren’t important in some ways. Having a lot of followers sends a signal to potential customers that you have a popular brand. It can … Continue reading How to Turn Your Fans and Followers into Paying Customers

Keeping Your Business Relevant During a Pandemic

There’s no question that we are living in a surreal and scary time. The COVID-19 virus went from being a distant headline to an overwhelming reality. Cases in the United States and around the world are increasing exponentially and in a short time, we’ve gone from business as usual to most of the world’s population … Continue reading Keeping Your Business Relevant During a Pandemic

autorresponder

How to Create a Relationship-Building Autoresponder Series for New Subscribers

Email marketing is one of those topics that keeps coming up – and for good reason. Email is still one of the most cost-effective ways to connect with your customers, nurture leads, and build your business. Arguably the most important time to engage with subscribers is when they’re new. By subscribing to your list, they’ve … Continue reading How to Create a Relationship-Building Autoresponder Series for New Subscribers

Voice Search

Hey Google: Should Businesses Take Voice Search Seriously?

Voice search isn’t going anywhere. In fact, it’s more prevalent than ever before and that’s not going to change. The latest stats show that by 2020, at least 50% of all searches will be voice searches. Even more surprising is this nugget of information. Digital transformation leader Gartner anticipates that in the same time frame, … Continue reading Hey Google: Should Businesses Take Voice Search Seriously?

email marketing

Step Up Your Game (and Revenue) with these Proven Email Marketing Strategies

Email marketing has been around forever, it seems, and yet it remains one of the most popular and effective marketing strategies for local businesses. Let’s face it, sometimes old school marketing techniques become old for a reason! If they didn’t work, they’d die young – so to speak. I love email marketing. I think it’s … Continue reading Step Up Your Game (and Revenue) with these Proven Email Marketing Strategies

content marketing

15 Great Ideas for Promoting Your Content to Drive Leads

  Did you know that content marketing earns an average of three times more leads than paid searches?  And more than 20 billion new blog posts were published on WordPress in 2019?  That’s a huge number and it’s one that illustrates the ongoing importance of content in marketing. That said, your content isn’t going to do you … Continue reading 15 Great Ideas for Promoting Your Content to Drive Leads

website redesign

Your Website Redesign Checklist for 2020

Is your website in need of a facelift? Even if you’ve spruced it up in the past couple of years, it might be outdated. And, if that’s the case, your website’s lackluster design could be hurting your business. The key to a successful web redesign is understanding what the latest trends and tools are. Here’s … Continue reading Your Website Redesign Checklist for 2020