All posts by Gordon

IMPROVE YOUR ENGAGEMENT via SOCIAL MEDIA Social media marketing is a must – but getting organic engagement is becoming increasingly difficult. With sites like Facebook and Twitter tweaking their algorithms constantly, local businesses need proven strategies to ensure that their customers see and engage with their posts. Engagement isn’t a one-size-fits-all proposition, but it’s undeniable … Continue reading

marketing computer

What’s New in Local Marketing.

Local Marketing Trends You Can’t Ignore Marketing trends change all the time. And, if you’re a local businesswner, it can be hard to keep up. Which trends should you follow? Are there any that aren’t worthwhile? In marketing, you’ve got to pick and choose. Very few people have an unlimited budget that allows them to … Continue reading What’s New in Local Marketing.

Google my business


Many marketers and companies start with GMB (Google My Business) as it greatly improves your SEO standing and the chances of becoming noticed on the internet. Firstly, create an account and claim your business.  Verify your business, optimise your listing and download the GMB app.  These are all steps that you must follow in order … Continue reading WHY GMB IS ESSENTIAL

Google my business

How Important is GMB to my Local Business Website? Digital Marketing Hobart

Firstly, for those that do not know, GMB know stands for  Google My Business.         Every business should have one.  It shows on the top right of the Google page and serves as one of the best advertising mediums there is. You can place pictures, address details, a short dissertation of your … Continue reading How Important is GMB to my Local Business Website? Digital Marketing Hobart

website under construction

Does your local business need a website?

  The quick answer is yes. Every business, large or small needs a website.  Think of your website as a business card, you can present it to literally thousands of people who are interested in your products at any time of the day or night 365 days a year. The best form of advertising anyone … Continue reading Does your local business need a website?

Messenger Bots – What are they?

messenger botAt their recent F8 conference, Facebook introduced their Bots for Messenger platform, a new way for businesses to have their own, interactive, automated response tools for Facebook Messenger.

The idea is relatively simple – you set up a bot service to respond to users on your behalf. So, for example, if you run a restaurant and you know the most commonly asked question is ‘what time are you open today?’, you can create a bot that’ll provide that info via message, quickly and without you having to interact.

These bots can enable significant time savings for business owners, and with almost a billion people now using Messenger every month, it also works in line with the way people are looking to communicate, helping businesses move in trend with user behaviour patterns.

The script for the messenger bot is all important.  It can be a simple, “hello, there is no-one in the office at the moment, please leave a message for us so we can answer your questions as soon as we return.”  However, this kind of message would be vastly underutilising the power of a messenger (or chat) bot. A more in-depth conversation in which you can programme automated responses to their enquiries is preferable.

Messenger bots have a staggering 80% open rate, compared to email, which has around 22%.  This means more conversions for you and enables the gathering of more information about the person contacting you.

You can install messenger bot on your website also.  It engenders a more personal and instant response than the usual “Contact Us” page. It can also act as a sales tool, promoting your business and eliciting instant responses to questions you would like to ask.  Also, it can act as a 24-hour appointment service, with a confirmation being made once the appointment is checked, or you can contact them to arrange an alternative time or date.

The possibilities for messenger bot are endless.  We do suggest that you contact a company capable of installing messenger bots and making full use of their capabilities.  The questions you ask are all important, don’t underestimate the power of these bots.

words have power

What is Professional Copywriting

According to Wikipedia “Copywriting is the act, or occupation of writing text for the purpose of advertising or other forms of marketing.[1] The product, called copy, is written content that aims to increase brand awareness and ultimately persuade a person or group to take a particular action.   One misnomer regarding copywriting, it is not the same as copyright.  Copywriting is … Continue reading What is Professional Copywriting


GEOTAGGING – What Is it.

We hear so much these days about being “tracked” when we use our computer or mobile phone to surf the net or on social media.  There are many positive reasons to add Geo Tagging your site. If you are building your own website and want your browser to refer local visitors to your site, then … Continue reading GEOTAGGING – What Is it.