You’ve got a big following on social media. So what? Unless those followers are paying you for products or services, they don’t mean much. I’m not saying that social media followers aren’t important in some ways. Having a lot of followers sends a signal to potential customers that you have a popular brand. It can … Continue reading How to Turn Your Fans and Followers into Paying Customers
Email marketing is one of those topics that keeps coming up – and for good reason. Email is still one of the most cost-effective ways to connect with your customers, nurture leads, and build your business. Arguably the most important time to engage with subscribers is when they’re new. By subscribing to your list, they’ve … Continue reading How to Create a Relationship-Building Autoresponder Series for New Subscribers
Email marketing has been around forever, it seems, and yet it remains one of the most popular and effective marketing strategies for local businesses. Let’s face it, sometimes old school marketing techniques become old for a reason! If they didn’t work, they’d die young – so to speak. I love email marketing. I think it’s … Continue reading Step Up Your Game (and Revenue) with these Proven Email Marketing Strategies
Did you know that content marketing earns an average of three times more leads than paid searches? And more than 20 billion new blog posts were published on WordPress in 2019? That’s a huge number and it’s one that illustrates the ongoing importance of content in marketing. That said, your content isn’t going to do you … Continue reading 15 Great Ideas for Promoting Your Content to Drive Leads
How to Get the Most Out of your Facebook Business Page You probably already have a Facebook Business Page. If you don’t, you should – in fact, setting one up should be the very next thing you do after reading this article. Why? Facebook has more than 2 billion active monthly users. Regardless of where … Continue reading Facebook Business Page
WHAT IS DIGITAL MARKETING IN 2020?The 21st century has heralded enormous technological breakthroughs in relation to Digital Marketing. As a Hobart based digital marketing agency, we remember all those sci-fi films and programmes showing us what the future will bring. So much has been promised, and so much delivered. What was science fiction, has now … Continue reading DIGITAL MARKETING IN 2020?
Blogging is still one of the best ways to drive traffic to your website and attract new customers. But are you making the most of your local business blog? Maybe not. If you’re not, the big question is what should you be doing? The answer starts with numbers and ends with specific advice. So, … Continue reading 5 Tips to get the most from your Local Business Blog.
GET READY TO IMPROVE YOUR ENGAGEMENT ON SOCIAL MEDIA Social media marketing is a must – but getting organic engagement is becoming increasingly difficult. With sites like Facebook and Twitter tweaking their algorithms constantly, local businesses need proven strategies to ensure that their customers see and engage with their posts. Engagement isn’t a one-size-fits-all proposition, but … Continue reading IMPROVE YOUR ENGAGEMENT ON SOCIAL MEDIA
Local Marketing Trends You Can’t Ignore Marketing trends change all the time. And, if you’re a local businesswner, it can be hard to keep up. Which trends should you follow? Are there any that aren’t worthwhile? In marketing, you’ve got to pick and choose. Very few people have an unlimited budget that allows them to … Continue reading What’s New in Local Marketing.
Many marketers and companies start with GMB (Google My Business) as it greatly improves your SEO standing and the chances of becoming noticed on the internet. Firstly, create an account and claim your business. Verify your business, optimise your listing and download the GMB app. These are all steps that you must follow in order … Continue reading WHY GMB IS ESSENTIAL