Category Archives: Digital Marketing

content marketing

15 Great Ideas for Promoting Your Content to Drive Leads

  Did you know that content marketing earns an average of three times more leads than paid searches?  And more than 20 billion new blog posts were published on WordPress in 2019?  That’s a huge number and it’s one that illustrates the ongoing importance of content in marketing. That said, your content isn’t going to do you … Continue reading 15 Great Ideas for Promoting Your Content to Drive Leads

2020 loading


WHAT IS DIGITAL MARKETING IN 2020?The 21st century has heralded enormous technological breakthroughs in relation to Digital Marketing. As a Hobart based digital marketing agency, we remember all those sci-fi films and programmes showing us what the future will bring. So much has been promised, and so much delivered. What was science fiction, has now … Continue reading DIGITAL MARKETING IN 2020?

blog scrabble words

5 Tips to get the most from your Local Business Blog.

  Blogging is still one of the best ways to drive traffic to your website and attract new customers. But are you making the most of your local business blog? Maybe not. If you’re not, the big question is what should you be doing? The answer starts with numbers and ends with specific advice. So, … Continue reading 5 Tips to get the most from your Local Business Blog.

Emoji people


GET READY TO IMPROVE YOUR ENGAGEMENT ON SOCIAL MEDIA Social media marketing is a must – but getting organic engagement is becoming increasingly difficult. With sites like Facebook and Twitter tweaking their algorithms constantly, local businesses need proven strategies to ensure that their customers see and engage with their posts. Engagement isn’t a one-size-fits-all proposition, but … Continue reading IMPROVE YOUR ENGAGEMENT ON SOCIAL MEDIA

marketing computer

What’s New in Local Marketing.

Local Marketing Trends You Can’t Ignore Marketing trends change all the time. And, if you’re a local businesswner, it can be hard to keep up. Which trends should you follow? Are there any that aren’t worthwhile? In marketing, you’ve got to pick and choose. Very few people have an unlimited budget that allows them to … Continue reading What’s New in Local Marketing.

Google my business


Many marketers and companies start with GMB (Google My Business) as it greatly improves your SEO standing and the chances of becoming noticed on the internet. Firstly, create an account and claim your business.  Verify your business, optimise your listing and download the GMB app.  These are all steps that you must follow in order … Continue reading WHY GMB IS ESSENTIAL

Google my business

How Important is GMB to my Local Business Website? Digital Marketing Hobart

Firstly, for those that do not know, GMB know stands for  Google My Business.         Every business should have one.  It shows on the top right of the Google page and serves as one of the best advertising mediums there is. You can place pictures, address details, a short dissertation of your … Continue reading How Important is GMB to my Local Business Website? Digital Marketing Hobart

words have power

What is Professional Copywriting

According to Wikipedia “Copywriting is the act, or occupation of writing text for the purpose of advertising or other forms of marketing.[1] The product, called copy, is written content that aims to increase brand awareness and ultimately persuade a person or group to take a particular action.   One misnomer regarding copywriting, it is not the same as copyright.  Copywriting is … Continue reading What is Professional Copywriting


GEOTAGGING – What Is it.

We hear so much these days about being “tracked” when we use our computer or mobile phone to surf the net or on social media.  There are many positive reasons to add Geo Tagging your site. If you are building your own website and want your browser to refer local visitors to your site, then … Continue reading GEOTAGGING – What Is it.