The quick answer is yes.
Every business, large or small needs a website. Think of your website as a business card, you can present it to literally thousands of people who are interested in your products at any time of the day or night 365 days a year. The best form of advertising anyone can get.
One of the major assets to local business is a customised web site which will attract customers who are looking specifically for your products or services. Take, for example, an electrician. He has all the right qualifications and believes that advertising in the local paper will bring him customers. This is true to an extent, but the advertisement reaches his customers only once and relies on people seeing the advertisement at the right time. Also, there are a lot of people who do not read the paper, many potential customers don’t even know you exist.
A website is the answer. When a person “Googles” a question, say “I need an electrician”, Google, or any of the other search engines, will search through its sites and select the top electricians in your specific area. If your website is listed there is a good chance that the customer will ring you about your services.
The important thing is you have a viable site and you are there for your customers to find you. A lot of people who hear of you will actually search on the net and look for your website. If you do not have one, then they will probably ignore you.
The reason for this is that your website is proof that you actually exist and you are not a “fly by night” operator. Once they have your site they can then quickly look through and find answers to their questions about what it is you are offering.
When you do decide to build a website, ensure you have help and advice from someone who, not only can build an attractive, functional site, but knows your business and knows all the marketing tricks to attract people to stay on your site and get the necessary information they need to contact you personally and create that sale.
A good website will bring you sales. It does not have to cost the earth, in fact you may be surprised to find just how cost-effective it can really be. It is also preferable to select someone who knows the area you are located in – someone who is experienced in local marketing.
Invest in a workable worksite and watch your sales increase.